So if RTL is "Right to Left" what is RTLing?

Actually I made up this "verb" (I'm sure I'm not alone :)) to describe the process of converting an LTR (left to right) webpage to an RTL webpage. You'll see RTLing in action in all of the multilingual websites(English/Arabic for example) and in this blog as well. Click the العربية link in the top to see the page flipped.